Carlsberg helps keep older people safe and warm this winter


Live at Home

16 February 2018

Carlsberg UK have donated £10,000 through Northamptonshire Community Foundation’s Surviving Winter Fund to three local charities that are supporting vulnerable older people in Northamptonshire.

The £10,000 donation has been split between three groups; Age UK Northamptonshire, Live at Home and Care and Repair Northamptonshire.

Carlsberg UK’s generous donation to the Surviving Winter Appeal comes from the proceeds of their locally produced Carlsberg Christmas Brew. The beer was available in pubs, bars and venues across the County, and was a big hit with consumers over the festive period.

Northamptonshire Community Foundation are continuing to raise funds for their Surviving Winter appeal which aims to save lives and help isolated and vulnerable older people in the County.

Victoria Miles DL, Chief Executive Officer of Northamptonshire Community Foundation said “Thanks to Carlsberg UK’s generous donation, together we’ve been able to support more elderly people during the winter months. Winter can be the hardest time for our older community and therefore our Surviving Winter appeal is vital.  There’s still time to get involved, we’re encouraging donations up until mid-March, for more information, please visit our website.”

Julian Momen, Chief Executive Officer of Carlsberg UK said “Our purpose within Carlsberg is to brew a better today and tomorrow, therefore we are delighted to partner with the Northamptonshire Community Foundation and to support the valuable work they do across the local community year-round, and specifically during the colder winter months.”

This time of year hits older people the hardest, they are more likely to contract an illness like the flu and there is often an increase in social isolation as the cold and icy weather conditions prevents them from leaving the house. With temperatures continuing to drop to below freezing this month and possibly next, older people are at their most vulnerable.

Northamptonshire Community Foundation are calling on support from the county to ensure help is given to support even more of the most vulnerable in our communities and remind them that they are not forgotten. 

The Foundation is asking people to get involved and raise awareness of the appeal by wearing their favourite scarf and sharing a #SurvivingWinterScarfie on Facebook, Twitter or Instagram.

If you’d like to make a donation or for more information on how to get involved in the appeal, please visit our Surviving Winter Appeal page.

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